Tuesday, February 21, 2012

The New TCU Frog

There's been a lot of speculation about Nike's "rebranding", well we have a special sneak peak for you.
Let us know what you think.



98 comments:

Tanner said...

Fail.

THEFINCH said...

Why aren't his eyes bloodshot from smoking all that doja?

VikingFrog said...

Awful. Tcu spent years building up its brand, and our logo was part of that. No need fie this drastic change.

Cro-magnon Frog said...

Maybe it's just the picture on here but it looks blue-ish
Obviously any change will be met by hesitant fans but I don't think it is just god awful. Do I wish it looked better? Yes. How would I change it? I really don't know. The horned frog is a hard mascot to create a logo of. I will withhold my judgement until I see it on the uniforms and helmets.

SunnyHuny1 said...

Ugh, HATE IT.

Rotten Arsenal said...

Kinda reminds me of the MWC logo.

Guticb said...

Dear god, this is terrible...

InGaryWeTrust said...

Not sure what to think. Don't really mind it. Wonder how it will be displayed on the helmet? Aren't they getting rid of the arched TCU as well?

Tanner said...

reminds me of the boise bronco. mull that one over.

Harper's Mom said...

I really liked the old one. Why on earth would anyone change it?

BuckNasty said...

Looks a little too Canadian footballish to me. Or sun belt directional school.

general125 said...

It's not so bad. You people sound like you belong on killerfrogs or something.

Cro-magnon Frog said...

Ewww tanner is right, it does have some similarities toward the bronco.

migkiller52 said...

No thank you!

migkiller52 said...
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Matt said...

I didn't realize komodo dragons were native to the region.

MandaaaMichelle said...

Not fan.

AK said...

Has no one else noticed that the frog only has THREE LEGS??

AK said...
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Kristi said...

No good! The current logo is much better. If you're going to change it - at least make it an upgrade.

Table9TheCorporation said...

No No No No. Not good.

girlfrog2003 said...

Not crazy about it. What's wrong with the current horned frog?

Meganbrown91 said...

No!! I'm opposed to change anyways, but if you're going to change it at least make it better.

Adam Wilson said...

NO. NO. No.

THEFINCH said...

Good pt gen125, I kind of like it

VikingFrog said...

Spitblood commenters come out of the wood work for new logo bashing!!!

FunkyFrog said...

I agree with vikingfrog. Moving to the Big12 is change enough. UT doesn't need "rebranding" neither do we

FunkyFrog said...

We were just starting to make the old emblem iconic and nationally recognizable. We don't need "rebranding." Leave that to failing MLB franchises.

fergfrog said...

I tried to view the new frog with an open mind, thinking that I was just another no-change person.  This is not a good change.  Who wants a sleek toad?  Not near mean enough. Looks like it should be stepping on a scale model of a Japanese city preparing to fight Mothra.

fergfrog said...
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RoughtonTCU said...

To make up an adjective, It's too graphic designy.

RoughtonTCU said...

Though it's better than our old one. I know there's a lot of sentiment attached to it, but really... it's pretty bad. A horned toad with a six pack? Common, this is a little bit better.

Frogzilla said...

I always thought our frog looked a little like a Pokemon...but this NEEDS some work. Currently, Im not a fan at all. I would stick with the old frog for sure. I like that 6-pack.

EdK said...

On it's own, it's pretty cool. Selling auto parts. For TCU football it is toooo muuuuch. I love my old frog (with and without a rose in its mouth).

D Mac said...

Horrible, horrible, horrible! Don't fix it if it's not broken!

Ghost Writer said...

Sucks. Sucks hard.

bscooter26 said...

I would change the arched TCU before I changed the horned frog

D said...

looks alright i guess. looks like he has a tumor in his back right leg or something.

Frogs21Badgers19 said...

looks like some odd dragon lizard. God this is awful.

Frogs21Badgers19 said...

looks like some odd dragon lizard. God this is awful.

Frogs21Badgers19 said...

looks like some odd dragon lizard. God this is awful.

Matt Chinchilla said...

We students will fight this! Our frog is beloved

RoughtonTCU said...

LoL good luck, bud ^

Frogzilla said...
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Frogzilla said...

but really, this looks like a sick joke

fergfrog said...

I shouldn't have a vote. Just noticed that there is a star on the chest of our current frog.

cmlakey said...

Why do I get the feeling this is just a shameless attempt by Nike to make sure Patterson won't put the Frog on the helmets.

tculover said...

the old horned frog was much much better. I mean, you have to stare at the thing for a few minutes just to figure out what it is & why it looks like there's some kind of awkward growth on it's left hind leg. not good. not good at all.

tculover said...

the old horned frog was much much better. I mean, you have to stare at the thing for a few minutes just to figure out what it is & why it looks like there's some kind of awkward growth on it's left hind leg. not good. not good at all.

tculover said...

the old horned frog was much much better. I mean, you have to stare at the thing for a few minutes just to figure out what it is & why it looks like there's some kind of awkward growth on it's left hind leg. not good. not good at all.

diamondfrog said...
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diamondfrog said...

eh. That is all this logo brings to mind. And that our current logo is supremely better. No need to change it.

Travis said...

Can someone please provide the back story as to why this came about? Is this a Nike deal? Crap, what in the world are we doing? Maybe we should drop the "purple" and "Christian" while we are at it? Screw it, let's go for broke and move the entire U to Dallas or back to Waco!

Travis said...

Can someone please provide the back story as to why this came about? Is this a Nike deal? Crap, what in the world are we doing? Maybe we should drop the "purple" and "Christian" while we are at it? Screw it, let's go for broke and move the entire U to Dallas or back to Waco!

773731de-5d56-11e1-bfb2-000bcdca4d7a said...

Just not a fan of it, in fact i hate it!

darcie said...

Has anyone seen Monsters, Inc.? This looks like Randall, the villain: http://images.wikia.com/disney/images/f/fa/Randal.jpg

G$ said...

Yea no

G$ said...

Yea no

G$ said...

Yea no

M said...

I have gone back and forth on this since seeing it last night. Then I put it side by side with our cartoon frog, and had the startling revelation that this logo is a dramatic improvement. Our old logo looked childish and honestly a little dumb. I was shocked. The old logo had never bothered me before, mostly because I had never thought about it. We'll get used to this one. I think it has a lot of potential. Maybe a few tweaks here and there. But more adaptable than the cartoon.

LOLfolding said...

http://goo.gl/3x051

TCUDEA said...
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TCUDEA said...

check out this logo, just an update version of the one we have now.


http://boards.sportslogos.net/topic/85182-tcu-horned-frogs-rebrand/

slicey said...

It looks a bit rabid.
I don't like this at all.

Sir Wesley Willis said...

I agree with the guy that says you all sound like a bunch of Killerfrogs posters. I'm disappointed in your attitude.

BuckNasty said...

You know, if they just included the head, not a full body, and make the eyes red, I would like it more. While I do like the old one, it was a little too fat, which gave it a bullfrog like appearance. So it was time for an upgrade, but just not this.

Sir Wesley Willis said...

Consider that what you think is a third leg isn't actually a third LEG, persay....

BuckNasty said...

You know, if they just included the head, not a full body, and make the eyes red, I would like it more. While I do like the old one, it was a little too fat, which gave it a bullfrog like appearance. So it was time for an upgrade, but just not this.

EdK said...

A lot of comments about this "third leg" business. I do believe it is supposed to be its tail.

Spit Purple said...

Personally, I like it. I reminds me of the Frog statue in the middle of campus. Could it be tweaked and improved a bit? Sure. But it's definitely on the right path and am improvement over the squatty frog with a 6 pack.

Jack Burton said...

I dont think its the worst thing in the world, but I think it could be better...

The Showstopper said...

I feel like I'm the only person that digs it.

Billy T said...

Sick of them jacking with the uniforms. Go back to the Rose Bowl year uniform and stick with it. Last year's new # design is ridiculous as well.... (and they startet the year off without the frog!)
WHO is making these decisions?
Get an identity and stick with it!

Spit Purple said...

Billy T, what is the Rose Bowl year uniform? We wore a different uniform every game that season.

Sir Wesley Willis said...

Rose Bowl season were the ones with "horned frogs" printed across the front, just in different color variations. Like the initial pro combat unis, sans the fancy pants

sneedhall said...

What's wrong with the old logo?

spoiledguineafrog said...

if it ain't broke, don't fix it.

sneedhall said...

What's wrong with the old logo?

eldubois said...

I do not like it at all! People know our current logo, so we need to leave it the same. We finally have brand recognition...don't ruin that!

eldubois said...

I do not like it at all! People know our current logo, so we need to leave it the same. We finally have brand recognition...don't ruin that!

eldubois said...

I do not like it at all! People know our current logo, so we need to leave it the same. We finally have brand recognition...don't ruin that!

Julie said...

Noooo!!!!!

The Showstopper said...

When you cut the logo down to just the head it looks really freakin' sweet.

65frog said...

Nooo! Too busy. Surprised it doesn't have a long tongue catching a fly. How about No Frog on the helmet - only "TCU."

DirtyLittleOomkot said...

Change is never acceptable for most. In 50 years when they want this one upgraded everyone will hate that change as well. For the record, I like this upgrade and will defend it to the death. Meet me behind the school in 10 minutes. Welcome to the club, new frog logo! GO FROGS!!

Sir Wesley Willis said...

Keep in mind, most of our curmudgeon fans hate the stadium upgrade as well. Let's not be like that.

Adman said...

TCU Iguanas?

Nina said...

We used to have a nice looking frog, not a fierce one...hard to find pictures of online, but similar to this: http://www.google.com/imgres?q=vintage+tcu+logo&um=1&hl=en&client=safari&sa=N&rls=en&biw=1123&bih=715&tbm=isch&tbnid=5qYQxLR2WgUZEM:&imgrefurl=http://beworthy.wordpress.com/category/tcu/&docid=jx27GFEtpfzB1M&imgurl=http://beworthy.files.wordpress.com/2011/04/img_1161.jpg&w=1600&h=1200&ei=DnlFT6PRKO7YiALjjsGiDg&zoom=1&iact=rc&dur=264&sig=104214483085057810781&page=1&tbnh=152&tbnw=210&start=0&ndsp=16&ved=0CH8QrQMwDg&tx=73&ty=48

Dana said...

It's terrible! TCU please don't change the logo!

Jennifer Alderman said...

NO NO NO NO NO NO NO. This is awful.

PJA said...

The problem isn't the logo.... it's having a little toad for a mascot.

Unknown said...

Please - say it ain't so!

Paul B. Kennedy said...

Someone needs to shove back when Nike wants to change something up for the sake of changing it up. TCU has a good "brand." Don't let a shoe company screw it up.

AimeeHous said...

Absoute disaster. This. Is. Terrible.

JenInChicago said...
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JenInChicago said...

This is really poorly done. Dislike - immensely!

Elizabeth said...

Wow...that's bad...please don't

gleatone said...

Me, no likee! Plus, I just got a tattoo of the old frog. Coincidence...?