Sorry, TCU, but that ain't Lake Minnetonka/good marketing strategy.
No matter what you think of TCU's current, "Let Purple Reign" marketing strategy, it's what we have and it's what we're going to have to work with for the 2011 football season. Personally, I don't care for it - I mean, Prince is great and all and Purple Rain is a pretty brilliant piece of work, but is that REALLY the image you want to create in the minds of your target audience when they think TCU Football? However, as with other things, it's not necessarily what you have, but what you DO with what you have, and at least in this case, TCU is walking tall and carrying a big stick.
Case in point:
For those of you who aren't familiar with Dallas, the location of this sign is at approximately Mockingbird and I-75, otherwise known as the same exit you take when traveling to SMU. This sign is, at worst, a quarter of a mile from SMU's Football Stadiums. I'm pretty sure TCU didn't do this with the idea that they were going to start pulling folks that would normally be more inclined to attend SMU - the Chris Chris' of the world - because our kind typically doesn't mingle with theirs. No, it's pretty obvious that TCU did this simply to piss off the few SMU types that actually have pride in their athletic department, and to that end it worked like gangbusters. To ponyfans...