Tuesday, July 19, 2011

Lessons in SMU Hate: Marketing.

Sorry, TCU, but that ain't Lake Minnetonka/good marketing strategy.

No matter what you think of TCU's current, "Let Purple Reign" marketing strategy, it's what we have and it's what we're going to have to work with for the 2011 football season. Personally, I don't care for it - I mean, Prince is great and all and Purple Rain is a pretty brilliant piece of work, but is that REALLY the image you want to create in the minds of your target audience when they think TCU Football? However, as with other things, it's not necessarily what you have, but what you DO with what you have, and at least in this case, TCU is walking tall and carrying a big stick.

Case in point:


For those of you who aren't familiar with Dallas, the location of this sign is at approximately Mockingbird and I-75, otherwise known as the same exit you take when traveling to SMU. This sign is, at worst, a quarter of a mile from SMU's Football Stadiums. I'm pretty sure TCU didn't do this with the idea that they were going to start pulling folks that would normally be more inclined to attend SMU - the Chris Chris' of the world - because our kind typically doesn't mingle with theirs. No, it's pretty obvious that TCU did this simply to piss off the few SMU types that actually have pride in their athletic department, and to that end it worked like gangbusters. To ponyfans...

"Best thing to do is beat TCU .DON'T. we have enough pockets to buy one next to their stadium? ?"

It's funny that they think their alumni base throws around money so much more than anyone else's. Apparently they missed the whole "$105 million from 20 donors for a new stadium" thing... Do you REALLY think a Fort Worth owned billboard would ever be dumb enough to let that happen? This just further proves that SMU is not and never will be Dallas' team.

"Or after we beat them have it redone with some of our players holding the Iron Skillet next to the words "Purple Reign?".


Standup and be proud! TCU finally see litttle ole SMU as a threat...I woundn't give that billboard a chance of making out of September...

SO basically taking out our massive, BCS worthy member and brushing SMU's teeth with it suggests we see them as a threat? I fail to see the logic.

After the literally tens of SMU fans who give a damn about their football team realized they clearly did not have a leg to stand on football smack talk wise, they went down the academics avenue, aka TOTALLY giving up.

fortunately people know that the only prestigious university in DFW is across the street from that billboard

Did anyone get a little stirred up when U of Dallas had that bilboard on 75 "2 Rhodes, Zero Heismans" or something similar?

Can you say - "Insecurity".

SMU has kicked TCU's a... in academics and athletics for most of our living memory.

Sit tight, continue to climb the academic rankings (SMU 56 - TCU 99), win at football and basketball and all will be right.

So not only do SMU fans have the archaic belief that students choose non-Ivy League southern private schools because of their academics and not at least partially because of athletics, they become enraged when the UNIVERSITY OF DALLAS WHICH I'M NOT SURE IS EVEN A REAL SCHOOL puts a billboard near their campus. Seriously, we had 20,000 applicants last year, and I'm betting 15,000 of them were in direct correlation to Gary Patterson. With football success comes demand. With demand comes prestige. With prestige comes University-wide progress. Sorry SMU, you can toot your little academic horn all you want; meantime, we'll continue exponentially raising our standards and remain the hardest admit in the state of Texas. To quote the above, "Can you say - insecurity?" Also, while we're on the topic, Mr. Academic, that period at the end of your comment should be a question mark. Syntax error.

But I saved the best for last as, once they exhausted their Cameron Crazies nerd pillow fighting, one guy just became delusional:

Now that we have decided to pull our head out our a... and assert the natural order - does TCU feel compelled to run the billboard.

And when we once again start beating them in the revenue sports - please let's not run billboards in FW, let's not gloat, because gravity has taken effect and the natural order has been restored.

Texas is to A&M as SMU is to TCU. TCU and A&M each have had their little run - but the competitive balance is eventually returned to its rightful place.

Texas's nonchalance during the 90's dry spell vs A&M drove the aggies crazy. The feeling was that the natural order would soon restore itself and life will get back to normal.
Sorry, but that's the way it is.

Wow. I mean... just, wow. Where to even begin? "Asserting the natural order?" When did that happen? June has cometh and three losses have been the result. TCU still leads the overall head to head record. TCU is going to be ranked top 15 and is moving to a BCS Conference next year. Despite making a bottom of the barrel conference tourney, SMU lost to TCU in basketball this year. BASKETBALL!! So if his definition of "natural order" is for SMU to best TCU, then I would say said order is certainly not "asserted," which, again Mr. Academic, isn't the word you were searching for. That would be "restored."

But, the kicker in the whole thing is suggesting that we are aggy to their UT. REALLY, DUDE?! I suppose in the sense that aggy is on better footing football-wise than UT this year, then yes, he's correct, but I think we all know what he intended with that comment. That is probably the most ignorant thing I've ever heard. So by paying your players and tora-tora-tora-ing your football program in the process to beat TCU, that suggests dominance? Again, failing to see the logic. As I said above, TCU holds the edge in the overall series. TCU has had the upper hand ever since the late-80s. Even in our worst season when we lost 10 games we still beat the Ponies. Seriously, hang your hat on the 2005 game if you like. We'll hang ours too, but only if we can find the space between all of those Conference Championship trophies.

And I'm not even going to address comparing our "nice little run" to aggy's because, what exactly is aggy's nice little run? Getting thunderblasted in the Cotton Bowl the same year we won the Rose Bowl? Apples to apples, yes?

In fairness, I would say at least half of the comments on the board were realistic along the lines of "our marketing department doesn't have the balls to do something that like" and "We're on the way up, but TCU is still a better program at present." So they're not all bad. But, as it is with our own message board only site, for every logical contributor there's an ass clown waiting to destroy whatever good will they might have created. And those are the ones that make it great to be an opposing fan with the upper hand.

And now, in keeping with the subject, here's some bonus Craig James hate.


VikingFrog said...

Silly Stangs.

LOLfolding said...

Do you REALLY think a Fort Worth owned billboard would ever be dumb enough to let that happen?

You've been sniffing glue if you think the CBS/Clear Channels of the world (the folks who own a huge percentage of billboards in the area) care where money comes from.

VikingFrog said...

Sniffing glue is better than sniffing coke... I think.

Sir Wesley Willis said...

LOLfolding - of course I realize that, but these lessons in SMU hate aren't intended to be even handed.

Rex Kramer said...

^^^ This guy is bored at work ^^^

The little run the guy is referring to is 90s aggy not last year. Did a little research... Eight seasons w/ 9 wins or more (6-6 and 8-4 in the other two) and 6-4 against texas in that stretch.

Still a "what the fuck are you talking about" type of comparison considering we're 9-1 against them in the last 10 meetings.