In December of 2009, Fort Worth, Texas magazine (for those of you unfamiliar- it's essentially Texas Monthly just for Fort Worth) hired the legendary Dan Jenkins to write a cover story entitled "On the Shoulders of Giants", that was all about the amazing transformation that the TCU football program had undergone over the previous decade.
They're at it again in the July 2011 issue, except this time the cover story is all about the amazing transformation that the university has undergone along with the athletic department. As you might've read in the Star-Telegram the other day, applications from out of state have skyrocketed in the past few years. In the magazine, Nancy Bartosek goes deeper to find the reasons why TCU is "the hottest school in Texas"- a coordinated effort by the academic leadership of the school to attract students to a small but elite school in a major metropolitan area with a surging athletic department that has resulted in applications going up by 300% in a decade.
Anyway, it's a good read- and good publicity from the school, even if it is from a local magazine that gets ad buys from the school on a monthly basis. Go pick up a copy before the print industry dies.