One of the perks, if you can call it that, of travelling for business is that you get to read the most generic, watered down newspaper in all the land: USA Today. Say what you will about the validity of the content of USA Today (and in fact, in today's edition they listed Amon G. Carter Stadium as having an "artificial" playing surface in their Top 25 Preview), but it is tied for having the largest daily circulation in the country*, so I definitely wasn't alone in reading it while eating my free raisin bran and yogurt.
Anyway, as I turned to page 3 of the sports section, I was greeted by this advertisement at the bottom of the page:
In case you can't see that clearly, it's an ad placed by CBS-College Sports for the game they're broadcasting tomorrow pitting #3 Boise State against Wyoming. I thought to myself, "oh that's cool for Boise and Kellen Moore, and I sure hope CBS will do the same for the Frogs and one of our players when TCU plays on their network later this year." Then I turned to the next page, and saw this bigger ad placed by Versus:
I guess the fact that there was and ad featuring Antoine Hicks isn't really that big of a deal. But I think it shows that these networks value being able to broadcast games featuring the two marquee teams of the "new" Mountain West, which makes me feel better about the Frogs' TV coverage going forward.
*-it's tied with the Wall Street Journal, which has it's circulation numbers inflated by all of you guys and gals who only subscribe to it because your boss said you ought to, but never read it.